During the Fall of 2023, a group of artists, including myself, were tasked to brand the 2023 UCF Celebrates the Arts. The theme included combining technology and art.
This branding Was used for badges, posters, promotional material, brochures, and more for a 2 week long event hosting speakers, performances, and showcases.
THE PROCESS
Moodboard Pitches & potential logos
FINE TUNING
After reviewing everyone's moodboards, we began to try and narrow down a specific look. I created this maze design that was very well received. This pattern was modified into the bold maze that is seen in the final product. Arianna O'Rourke created the logo lockup utilized in the final design
